The best Apple deals: Huge savings on Macs, iPads, AirPods, and more!

Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to Apple TVs, and more.

Apple rarely discounts its own products–even during its annual Black Friday shopping event, which runs from Black Friday to Cyber Monday it elects to give out gift cards rather than actual price reductions. However third-party retailers such as Amazon and Best Buy run sales all year long. So if you want a new Apple device right now, there are plenty of discounts worth grabbing. In this article, you’ll find the top discounts we’ve seen. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.

Apple does offer year-round discounts to students, including a Back To School event where further-education students can get up to $150 in gift cards when purchasing certain Apple products (this giveaway will be running in the southern hemisphere between January to March). There’s also the Apple Refurbished Store where you can sometimes grab a bargain.

Use the table of contents to jump to the best deals right now for the Apple product you want—including the new iPhone 16, Apple Watch Series 10, AirPods 4, iPad mini, and all the M4 Macs, which were announced this fall.

Best AirPods deals

New AirPods were announced by Apple in September 2024. We saw some deals on the AirPods 4 over Black Friday, and, at least in the U.S., those discounts appear to be continuing for now.

Following the launch of new AirPods, the AirPods 2nd-gen and AirPods 3rd-gen were discontinued. You may therefore see deals on those older products until stock runs out, however, we recommend that instead of buying discounted AirPods 3, consider the even cheaper AirPods 4 without ANC, which start at $129/£129.

Apple also introduced a USB-C equipped AirPods Max in new colors and discontinued the older Lightning-equipped models. If you see the Lightning model at a good discount it’s worth buying.

U.S.

• Amazon, AirPods Pro 2 (USB-C case): $199 ($50 off, MSRP $249)
• Amazon, AirPods 4: $119 ($10 off, MSRP $129)
• Amazon, AirPods 4 with ANC: $169 ($10 off, MSRP $179)
• Amazon, AirPods Max (USB-C): $529 ($20 off, MSRP $549)
• Amazon, AirPods Max (Lightning): $400 ($149 off; MSRP $549 – Clearance)

U.K.

• Argos, AirPods (3rd gen, 2021, MagSafe): £139 (£40 off, RRP was £179–Clearance)
• Argos, AirPods (3rd gen, 2021, Lightning): £129 (£40 off, RRP was £169–Clearance)
• Argos, AirPods (2nd gen, 2019): £109 (£20 off, RRP was £129–Clearance)

See our dedicated round-up of the best AirPods deals

Best iPhone and accessory deals

In the U.S. specific iPhone deals are hard to come by apart from carrier offers for new signups and trade-ins. We recommend checking Verizon, AT&T, and T-Mobile’s sites if you’re looking to change carriers or add a new line. Apple also offers trade-ins and carrier deals through its website. We also recommend that you look at our round-up of iPhone 14 deals as well as iPhone 15 deals for U.S. readers, and with the arrival of the iPhone 16 we will be tracking Where to get the best iPhone 16, Plus, Pro, and Pro Max deals in the U.S.

In the U.K., we frequently see Apple-certified resellers discount unlocked iPhones. Look for money off at Amazon, Currys, and Very. We are recording all the best prices of iPhone 15 in the U.K. separately and we are tracking the best deals for the iPhone 16, Plus, Pro, and Pro Max separately.

It is possible to find discounts on most iPhones in the UK, including older/discontinued handsets, including the following deals, but remember Apple has reduced pricing in the U.K. for the new range of handsets, so the discounts may not be as good as they look.

• Amazon, iPhone 16, 128GB, £749 (£50 off, RRP £799)
• Amazon, iPhone 16 Plus, 128GB, £849 (£50 off, RRP £799)
• AO.com, iPhone 16 Pro, 128GB, £949 (£50 off, RRP £999)
• Amazon, iPhone 16 Pro Max, 256GB, £1,149 (£50 off, RRP £1,199)
• Amazon, iPhone 15 Plus, 128GB, £749 (£50 off, RRP now £799)
• Argos, iPhone 15 Pro, 512GB, £1,149 (£130 off, RRP was £1,299 – Clearance)
• Argos, iPhone 15 Pro Max, 256GB, £1,049 (£150 off, RRP was £1,199 – Clearance)
• Amazon, iPhone 14, 128GB: £549 (£50 off, RRP £599)

Also see our dedicated round-up of the best iPhone deals and:

• iPhone 16 & iPhone 16 Pro deals (US) and iPhone 16 & iPhone 16 Pro deals (UK)
• iPhone 15 & iPhone 15 Pro deals (US) and iPhone 15 & iPhone 15 Pro deals (UK)
• iPhone 14 & iPhone 14 Pro deals
• iPhone 13 deals
• Best iPhone SE deals

Best iPad deals

You can save a decent amount on most iPads, from time to time we do see really good discounts, especially on the larger capacity models.

U.S.

• Amazon, 10th gen iPad (64GB): $299 ($50 off, MRSP $349)
• Amazon, iPad mini (A17 Pro, 128GB): $474 ($25 off, MSRP $499)
• Amazon, iPad mini (A17 Pro, 256GB): $549 ($50, MSRP $599)
• Amazon, 11-inch M2 iPad Air (128GB): $549 ($50 off, MSRP $599)
• Amazon, 13-inch M2 iPad Air (256GB): $729 ($70 off, MSRP $799)
• Amazon, 11-inch M4 iPad Pro (256GB, 8GB RAM): $899 ($100 off, MSRP $999)
• Amazon, 13-inch M4 iPad Pro (256GB, 8GB RAM): $1,195 ($104 off, MSRP $1,299)
• Amazon, 13-inch M4 iPad Pro (2TB, 16GB RAM): $2,098 ($202 off, MSRP $2,299)

U.K.

• Amazon, 10th-gen iPad (256GB): £396.23 (£82.77 off, RRP £479)
• John Lewis, 11-inch iPad Air (M2, 128GB): £559.97 (£39 off, RRP £599)
• Amazon, 11-inch iPad Air (M2, 256GB): £654.97 (£39 off, RRP £699)
• John Lewis, 13-inch iPad Air (M2, 128GB): £749 (£50 off, RRP £799)
• Amazon, 13-inch iPad Air (M2, 256GB): £849 (£50 off, RRP £899)
• Amazon, iPad mini (2024, A17 Pro, 128GB): £468.97 (£30 off, RRP £499)
• AO, iPad mini (2024, A17 Pro, 256GB): £567 (£32 off, RRP £599)
• AO, iPad mini (2024, A17 Pro, 512GB): £756 (£43 off, RRP £799)
• Amazon, 11-inch M4 iPad Pro (256GB): £934.97 (£64 off, RRP £999)
• John Lewis, 11-inch M4 iPad Pro (512GB): £1,130 (£69 off, RRP £1,199)
• Amazon, 11-inch M4 iPad Pro (1TB): £1,500.97 (£98 off, RRP £1,599)
• Amazon, 13-inch M4 iPad Pro (256GB): £1,217.97 (£81 off, RRP £1,299)
• Amazon, 13-inch M4 iPad Pro (512GB): £1,405.97 (£54 off, RRP £1,499)

See our dedicated round-ups of the best iPad deals below

• Best iPad 10th-gen deals
• Best iPad Air deals
• Best deals iPad Pro deals
• Best iPad mini deals

Best Apple Watch deals

The Apple Watch Series 10 arrived in September 2024. The arrival of the Series 10 marks the end of the Apple Watch Series 9, which Apple discontinued. The Apple Watch SE and Apple Watch Ultra 2 haven’t been updated and remain on sale.

U.S.

• Amazon, Apple Watch Series 10 (42mm): $389 ($10 off, MSRP $399)
• Amazon, Apple Watch Series 10 (46mm): $419 ($10 off, MSRP $429)
• Amazon, Apple Watch SE 2 (40mm): $199 ($50 off, MSRP $249)
• Amazon, Apple Watch SE 2 (44mm): $229 ($50 off, MSRP $279)
• Amazon, Apple Watch Ultra 2: $680 ($119 off, MSRP $799)

U.K.

• Amazon, Apple Watch Series 10 (42mm): £382 (£17 off, RRP £399)
• John Lewis, Apple Watch Series 10 (46mm): £409 (£20 off, RRP £429)
• KRCS, Apple Watch SE (2022, 40mm): £214.62 (£4.38 off, RRP £219)
• KRCS, Apple Watch SE (2022, 44mm): £244.02 (£4.98 off, RRP £249)
• Argos, Apple Watch Series 9 (41mm): £299 (£100 off, RRP was £399–Clearance)
• Argos, Apple Watch Series 9 (45mm): £329 (£100 off, RRP was £429–Clearance)

See our dedicated round-up of the best Apple Watch deals

Best MacBook deals

Apple released new 14-inch and 16-inch MacBook Pro models with M4/M4 Pro/M4 Max processors in October 2024. Prices stayed the same, but the new base model now starts with 16GB of RAM. The MacBook Air, while still running on the M3 chip had a RAM update in October 2024 and now ships with 16GB RAM as standard.

U.S.

• Amazon, M4, 14-inch MacBook Pro, 512GB/16GB RAM: $1,449 ($150 off, MSRP $1,599)
• Amazon, M4 14-inch MacBook Pro, 1TB/24GB RAM: $1,799 ($200 off, MSRP $1,999)
• Amazon, M4 Pro 14-inch MacBook Pro, 1TB/24GB RAM: $2,179 ($220 off, MSRP $2,399)
• Amazon, M4 Pro 14-inch MacBook Pro, 1TB/36GB RAM: $2,899 ($300 off, MSRP $3,199)
• Amazon, M4 Pro 16-inch MacBook Pro, 512GB/24GB RAM: $2,249 ($250 off, MSRP $2,499)
• Amazon, M4 Pro 16-inch MacBook Pro, 512GB/48GB RAM: $2,629 ($270 off, MSRP $2,899)
• Amazon, M4 Max 16-inch MacBook Pro, 1TB/36GB RAM: $3,149 ($350 off, MSRP $3,499)

• Amazon, 13-inch MacBook Air, M2 (8-core GPU, 256GB/16GB RAM): $914 ($85 off, MSRP $999)
• Amazon, 13-inch MacBook Air, M3 (8-core GPU, 256GB/16GB RAM): $899 ($200 off, MSRP $1,099)
• Amazon, 13-inch MacBook Air, M3 (8-core GPU, 512GB/16GB RAM): $1,099 ($200 off, MSRP $1,299)
• Amazon, 15-inch MacBook Air, M3 (8-core GPU, 256GB/16GB RAM): $1,099 ($200 off, MSRP $1,299)
• Amazon, 15-inch MacBook Air, M3 (8-core GPU, 512GB/16GB RAM): $1,249 ($250 off, MSRP $1,499)

• Walmart, M3 14-inch MacBook Pro, 512GB/8GB RAM: $1,284 ($315 off, Was $1,599 – Clearance)
• B&H, M3 Pro 14-inch MacBook Pro, 512GB/18GB RAM: $1,599 ($400 off, Was $1,999 – Clearance)
• Best Buy, M3 Pro 14-inch MacBook Pro, 1TB/18GB RAM: $2,099 ($300 off, Was $2,399 – Clearance)
• Best Buy, M3 Pro 16-inch MacBook Pro, 512GB/18GB RAM: $2,199 ($300 off, Was $2,499 – Clearance)

U.K.

• KRCS, M4 14-inch MacBook Pro, 512GB/16GB RAM, £1,519.05 (£80 off, RRP £1,599)
• KRCS, M4 14-inch MacBook Pro, 1TB/16GB RAM, £1,709.05 (£90 off, RRP £1,799)
• Amazon, M4 Pro 14-inch MacBook Pro, 512GB/24GB RAM, £1,799 (£200 off, RRP £1,999)
• Amazon, M4 Pro 14-inch MacBook Pro, 1TB/24GB RAM, £2,153.97 (£245 off, RRP £2,399)
• Amazon, M4 Pro 16-inch MacBook Pro, 512GB/24GB RAM, £2,249.97 (£245 off, RRP £2,499)
• Amazon, M4 Max 16-inch MacBook Pro, 1TB/36GB RAM, £3,179.97 (£349 off, RRP £3,499)

• Amazon, 13-inch MacBook Air, M2 (8-core GPU, 256GB/16GB RAM) £909 (£90 off, RRP £999)
• Amazon, 13-inch MacBook Air, M3 (8-core GPU, 512GB/16GB RAM) £949 (£150 off, RRP £1,099)
• Amazon, 13-inch MacBook Air, M3 (8-core GPU, 512GB/24GB RAM) £1,349.97 (£149 off, RRP £1,499)
• Amazon, 15-inch MacBook Air, M3 (10-core GPU, 256GB/16GB RAM) £1,189 (£110 off, RRP £1,299)
• John Lewis, 15-inch MacBook Air, M3 (8-core GPU, 512GB/16GB RAM) £1,349.97 (£149 off, RRP £1,499)

Clearance

• Argos, M3 Pro 14-inch MacBook Pro, 512GB/18GB RAM: £1,699 (£400 off, Was £2,099 – Clearance)
• Amazon, M3 Pro 14-inch MacBook Pro, 1TB/18GB RAM: £1,899 (£600 off, Was £2,499 – Clearance)
• Argos, M3 Pro 16-inch MacBook Pro, 512GB/18GB RAM: £2,099 (£500 off, Was £2,599 – Clearance)

See our dedicated round-ups of the best MacBook Pro deals and the best MacBook Air deals.

Best Mac desktop deals

Apple released the M4 iMac and M4/M4 Pro Mac mini in October 2024. All models now start at 16GB RAM and the Mac mini has a completely new design with a smaller case and front-facing ports. Also note that if you are outside the U.S. prices on the new M4 Mac mini and M4 iMac are lower than they were, so the discounts may not be as good as they look when compared to the new models.

U.S.

• Amazon, M4 Mac mini, 16GB RAM, 256GB: $569 ($40 off, MSRP $599)
• Amazon, M4 Mac mini, 16GB RAM, 512GB: $744 ($55, MSRP $799)
• Amazon, M4 iMac, 8-core GPU, 256GB/16GB RAM: $1,194 ($105 off, MSRP $1,299)
• Amazon, M4 iMac, 10-Core GPU, 256GB/16GB RAM: $1,349 ($150 off, MSRP $1,499)
• Amazon, M4 iMac, 10-Core GPU, 512GB/24GB RAM: $1,724 ($175 off, MSRP $1,999)
• Amazon, Apple Studio Display (Tilt/Height Adjustable): $1,849 ($150 off, MSRP $1,999)

• Best Buy, M2 Pro Mac mini, 16GB RAM, 512GB: $899 ($400 off, MSRP was $1,299 – Clearance)

U.K.

• John Lewis: M4 Mac mini, 256GB/16GB RAM, £568.99 (£30 off, RRP £599)
• John Lewis: M4 Mac mini, 256GB/16GB RAM, £759.99 (£40 off, RRP £799)
• Amazon: M4 Pro Mac mini, 512GB/24GB RAM, £1,285 (£114 off, RRP £1,399)
• Amazon: M4 iMac, 8-core GPU, 256GB/16GB RAM, £1,179.97 (£119 off, RRP £1,299)
• Amazon: M4 iMac, 10-Core GPU, 256GB/16GB RAM, £1,349.97 (£149 off, RRP £1,499)
• AO.com: M4 iMac, 10-Core GPU, 256GB/16GB RAM, £1,535 (£164 off, RRP £1,699)

• Amazon: M2 Pro Mac mini, 512GB/16GB RAM: £1,199 (£200 off, RRP was £1,399 – Clearance)

For more Mac deals check out our round-up of the best Mac Studio deals and the best Mac mini deals, plus our dedicated round-up of the best iMac deals.